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It is expected to grow to about 7.7 million units by Period 4. For the business market, it is further sub-segmented to: Professionals, Wired Groups, Outsourcers and Traditional. The profiles of the four sub-segments are shown below.
Table 1: Profiles of Business's sub-segments
Business Type of Business Purchase Habits Products Sought
Professional(+10% growth) High-Tech firms, consultants, growth industry. Have high purchasing power Seek efficiency in purchase. Need to focus on their company growth. Like high-end products, not particularly price sensitive.
Wired Groups(+20% growth) Large Corporations Like human interface...
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