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Essay text:
These structures justify company diversification and market development using Ansoff matrix. Product differentiation has been discussed in terms of Porter generic model.
In later stage customer segmentation has been discussed with respect to behavioural, psychographic and profile aspects of customer. After this an analysis has been done for competitive environment against Apple iPhone wrt Nokia / RIM in conjunction with perceptual map (frame work) evaluates competitors in terms of market share and product line breadth.
Brand positioning shown with the help of 4C’s model (Jobber, 2004).
Future strategies are suggested for iPhone with 4P’s model which basically comprise of Price, promotion, product and place...
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Common topics in this essay:
- AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE
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