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Market Analysis For Product Software

Market analysis for product software

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Title: Market analysis for product software

Essay Details:

Subject: Business

Author: Ola R

Date: May 30, 2016

Level: University

Grade: B

Length: 5 / 1236

Essay text:

Many types of market research techniques are used to gather this information. Market analysis plays a large part in explaining the current situation of a marketing plan. Marketing is very important to new product development because software products have a short average lifespan of five years and incur 75% of the costs during the research and development phase (Atkinson et al, 2004). Therefore, including market analysis information early on in the product lifecycle can ensure resources are not wasted. It is a wide field so this article is a sample of scientific work that has linked the fields of marketing and product software...

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