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Essay Details:
Essay text:
In the fourth paragraph the TPM combination is placed in one of the categories of the growth-share matrix. Finally, a short conclusion on the previous topics is made.
Market definition
For a company such as Canon, if fact for every company, it is of vital importance to define the market of its TPM combinations accurately. A wrong definition may result in a bad strategy and that leads to bad and eventually perhaps even a failure of the product.
The TPM combination cameras can be placed in many markets, it is very difficult to place it just in one market. It used to be considered a luxury good but over the last few years it has become ordinary to have a digital camera and therefore it has become much more of a common good...
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