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But Marriott added seven additional brands according to its view on market segments — Courtyard by Marriott, Fairfield Inn, Residence Inn, TownePlace Suites, SpringHill Suites, Renaissance Hotels and Resorts, and The Ritz-Carlton. These are they core brands that were established for serving customer needs at different market segments.
2. Relate examples of specific services tailored to various target markets.
As we pointed out different Marriott brands, we will define now their core distinct features and specifications. What are their functions, who are their targets, and how do they accomplish their tasks in accordance with general Marriott corporate marketing strategy?
Marriott believed all customers require a base service level...
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