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These four elements work together to produce a profit. Changing any one of the four will affect the results of the other three. The marketer uses the marketing mix to develop the marketing strategy; thus, determining the marketing mix is an important first step in the process. "It takes proper coordination, planning and use of each of these elements to reach the consumers in one's target market". (Lake, 2006).
Product
The first element in the four P's is product. Product is the "good or service for the target's needs" (Perreault, 2004). In marketing, product is not simply the physical item or service...
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