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The company was under performing, had a rigid structure, lacked a clear vision and the employees had become change averse and complacent. To recharge the company Lord Simpson lead a change process with a clear vision with a growth oriented strategy, acquisition and a cultural change process for the employees. To motivate the employers to embrace the cultural change he introduced an attractive stock option plan.
The change process started producing results until the “Dot Com Bust” hit the industry like a “tsunami”. Like all other major players in the Industry Marconi plc faced a dramatic down turn and within a matter of few months the company was hit with a crisis for survival from the peaks that it scaled as a result of the change process introduced by Lord Simpson...
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