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Many Advertisements Use Codes To Convey A Fairy 1

Many Advertisements Use Codes to Convey a Fairy Tale to Consumers

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Title: Many Advertisements Use Codes to Convey a Fairy Tale to Consumers

Essay Details:

Subject: Business

Author: David G

Date: September 5, 2015

Level: University

Grade: B

Length: 3 / 728

Essay text:

These codes all have references to the story-line of Magic: two sorcerers using spells to fight each other over imaginary regions of land. The advertisement tries unsuccessfully to convey a happy ending, like in a fairy tale, to the consumer, while sacrificing price and means. The code of spatial order is used to show the reader advancements in periods of time. These advancements can be seen as one looks at the ad from the lower-left corner in a clockwise circle. The first object one would see is a skull from a Woolly Mammoth, which is symbolic of prehistoric times. The next object, a computer, stands out because it does not fit the pattern of chronological order...

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