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Essay text:
We need to be able to retain our customers so they will not take their needs to our competition. We have to increase customer satisfaction, for both the long and short run, to keep returning customers and the continued flow of word of mouth.
Limitations
? There is an unfavorable demographic shift that shows less young, upwardly mobile families in our target area because they are moving to the suburban areas. We are now depending more on higher median age and Medicare coverage patients.
? Narrow advertising possibilities ? Only allotted $5,200 per year to be spent on "informational advertisement" in weekly newspaper...
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