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(Revenue Increase) by using their customers’ database to evaluate the purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program.
Increased Efficiency. (Cost Reduction) by focusing on internal processes to deliver an increased value to the customer. In addition, the firm is developing employee training
programs and integrating new software systems to facilitate the effort. From the marketing prospective the firm has encouraged the purchasing department to develop ways to reduce
costs of ordering foods and minimize the amount of food to be stored, while also having a zero stock out policy...
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