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Essay text:
Financial ratios are useful indicators of a company’s performance and financial situation. Ratios are calculated from financial statements and are used to analyze trends and compare the company’s financials to another company’s.
3.1.Profitability
Profitability ratios provide a measure of profit and performance over time. A company with a higher profitability ratio than its competitors is running more efficiently.
The gross profit percentage while above the industry sector norm in 2003 has been decreasing approximately 2.3% per annum with a further decrease in 2006. This will be an indication the cost of sales has increased...
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