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Essay text:
Coffee Time has come up with a research design to help them to identify the cities or city Coffee Time should enter, target segment, and what revenue to expect per outlet? Base on previous experience Coffee Time will follow a two stage market that involves Secondary and Primary and Experimental research (University of Phoenix, 2008).
This paper will distinguish between knowable and unknowable data as well as secondary and primary data leading Coffee Time on the correct path in choosing locations for a business expansion. This paper will look into limitations of certain data by explaining the validity and reliability of data managers use...
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