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Essay text:
Sylvan Learning Centers is just entering into a joint marketing and public relations project that will undertake the key areas identified by in this 2005 research study to improve Sylvan's market appeal. This new joint advertising campaign will re-energize the Sylvan Brand with powerful, one-of-a-kind advertising in both the United States and Canada and hit the market with hard-hitting messages to deliver improved marketing performance from new and improved media channels. As a part of more fully understanding this Sylvan project, This paper will outline the specific tasks and milestones that are required for this project, five project risks, an assessment of each risk's impact on project outcomes, mitigation strategies for each risk and a change management plan...
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