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Essay text:
Subsequently the analyses of the current situation facing KDN and proceeds to examine the areas in which marketing plan and strategy may be able to add value to KDN’s survival in the industry.
Finally, the future is also considered with emphasis on the important areas of marketing and the types of actions that would have to be undertaken if KDN were to realise some of the potential that marketing could add to its skills and resources
Introduction
KDN’s business was founded in 1990 by Kevin Wooley. He started with 4 employees based in Loughborough, Leicester England. Currently, employs more than one hundred people all over the United Kingdom...
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