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Most importantly, managers may need to strategically optimise the internal environment for the specific properties of the external environment in which they operate. The performance of an organisation may not be exceptional unless management of the internal environment, or the conditions existing within the organisation, is fully optimized for the external environment.
As a global manager, paying close attention to the external environment is a prerequisite. The external environment is the different forces outside the organisation able to impact on the success of the organisation. The external environment in new and different countries may have elusive properties such as technology, social systems, politics, currency, and tax which the global manager need to consider and analyse...
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