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Competition was becoming stronger, coming from Italian designers, which offered ready to wear suits and more colourful casual clothes. Not only were these garments ready to wear but also they were less expensive to buy. This was becoming a serious problem for Burtons and changes had to be made.
The first decision Rice made was to switch Burtons from selling made-to-measure to selling ready-to-wear clothes; the need for this change can be illustrated in forces of change diagram below.
Driving forces can be internal and external likewise for restraining forces. The external forces of change are outside factors that can force a company to change and internal factors are factors within the company that may force or restrain change...
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