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(chickfila.com) In 1963, he conceived what he determined was a simple idea: make and market a mouth-watering chicken sandwich. (chickfila.com) The simple idea has taken off into the economy. Truett opened his first Chick-fil-A Restaurant at Greenbriar Mall in Atlanta. That is where he served his perfected Chick-fil-A chicken sandwich, intentionally creating it from the finest quality ingredients, including whole breast of chicken and low-fat peanut oil. From its modest beginnings in the tiny south Atlanta eatery more than 60 years ago, Chick-fil-A has grown into a beloved American icon, now serving a variety of fresh, tasty meals and menu items still made from delicious quality ingredients...
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Common topics in this essay:
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
- Chick Fila Marketing Plan
- Managing at Chick-fil-A
- Revenue Management
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