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In this paper I will analyze the simulation and answer a few questions such as; the definition of proactive planning, the feedback mechanism I developed in the simulation, examples of ineffectual ways of deploying m plan, areas when a proactive crisis management plan is necessary and when and what roles PR plays in reactive crisis management.
Using resources provided in the PR class and the simulation have led me to believe proactive planning can best be described as, the act of developing and modifying a plan using a selection of the appropriate PR tools for the organization. It is crucial for an organization to determine the reasonable risks in an attempt to reduce the possibility of bad things occurring...
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