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This simulation illustrated the use of Public Relations to develop a Public Relations plan and to use its various tools to manage a crisis. In the simulation I was acting as Public Relation Manager of Greenergy which was a green electricity division of California.
Proactive planning is having an efficient plan in place, actively anticipating issues, and being prepared to act quickly as necessary to control the issue. Measuring the effectiveness of messages as they are communicated is an opportunity for PR professionals to gain understanding as too how much information the targeted audience is understood, was influenced by, and reactions to the messages sent...
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