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Additionally, UWB can identify the expected impact and value of its solution and prepare itself to measure the solution?¦s effectiveness. UWB has found itself at a crossroads; however, by implementing this process, UWB can remain competitive and grow into a truly universal banking resource.
Situation Analysis
Issue and Opportunity Identification
UWB faces a lack of sound statistical analysis knowledge on the part of key managers. Mary Monroe, VP New Product Development, has not been thorough in her evaluation of data compiled by Best Market (Best). She assumes the research is sound simply because the vendor has a ?§good reputation??...
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