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Essay text:
Cognition refers to belief systems that individuals use to acquire, store, transform, and utilize knowledge and that influence, frame, constrain and enable decision-making processes and sense making of their environment. This research contributes to a body of work in which different concepts and methods are distinguished to study the basic cognitive processes that influence and shape heuristic decision-making behaviour. In particular, the influence of manager cognitive maps on the internationalisation process and how the internationalisation process is grounded in the managers? cognitions will be analyzed...
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