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An increase in ordinary dividends by management is a sign of managerial optimism about the future.This has a two fold effect; firstly, by the dividend discounting model of valuing shares, the share values rise and in concert, the firm's value. Secondly, there will be a surge in the market to take up these shares with positive prospects. Market economics indicates their value will increase as demand outstrips supply.
The reverse applies when management decides to cut dividends due to pessimistic views on future performance; an initial drop in share value (and hence company value) via the discounting method, then, would lead to a further market downfall due to supply outstripping demand...
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