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Note on Marketing Strategy (Dolan)
N2. Note on Low Tech Marketing Math (Dolan)
C1. Sealed Air (Dolan)
C2. Tweeter (Gourville)
C3. Warner-Lambert Ireland: Niconil (Quelch)
C4. The Aravind Eye Hospital (Rangan)
C5. Black and Decker Corporation (Dolan)
II. Product Policy
N3. Product Policy Note (Dolan)
C6. Northern Telecom (A); Northern Telecom (B) (Dolan)
C7. The Swatch Group: On Internet Time (Wathieu)
C8. Net.Genisis, Inc. (Dolan)
C9. BARCO (Moriarty)
C10. Population Services Int'l. (Rangan)
C11. Goodyear: The Aquatred Launch (Quelch)
C12. L'Oreal of Paris: Bringing "Class to Mass" with Plenitude (Dolan)
III...
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Common topics in this essay:
- Briefly Outline The Main Features Of, And Rationale For, Uk Competition Policy. Is It Possible To Have An Effective Policy When There Are So Many Large Multi-National Corporations Operating Across The Global Economy?
- Contrast The Best-Fit With The Resourced Based Approach To Human Resource Strategy.
- Fiscal Policy vs. Monetary Policy
- GE's HR Policy
- Harvard Case: Launching the BMW Z3 Roadster
- How Firm Financial Policy Affects Investment Policy
- Marketing Plan Pricing Approach
- Risk Based Deposit Insurance Pricing System In
- Simulation Based Pricing and controlling of currency hedged fixed income portfolios (german)
- Transfer pricing--market-based vs. cost-based
- Would I Recommend An Interventionist Or A Non-Interventionist Approach To Supply Side Policy In Order To Achieve The Four Key Macroeconomic Objectives?
- Outline the principle advantages and disadvantages of an approach to ethics based around virtue
- Gun Policy
- philosophy and elements of the Policy Approach
- Summarize and discuss the tensions apparent in contemporary cultural and communications policy debates. Include a case study analysis of a specific policy statement, which names and discusses the specific rhetorical frameworks informing the author...
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