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Rollerblade Inc. was first introduced as a substitute for ice skating in summer days, where skaters would not find ice to skate.
- Technological: Rollerblade Inc. was always one of the innovative and premier companies in the industry of in-line skating that used technological advancements in its production of its product lines.
Competitive Analysis
- Rivals: Rollerblade Inc. faces a fierce competition from other main corporations in the industry because of the high demand for the product, and the objectives of other companies to maintain and build upon their brand names in the market. Such rivals are Nike and Fila in which they entered the market in 1996, followed by ski boot manufacturers such as Rossignol, Salomon, and K2...
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