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In December 2005 reached a record high of more than US$20 billion revenue and 398,000 employees. McDonald's is the largest quick service restaurant organization in the world1.
This report uses the Five Forces Model from Michael Porter to analyze McDonald’s Corporation Ltd.
Source: Michael Porter Five Forces Model, www.brs-inc.com/porter.asp
This model studies the relationship between competitors within the same industry, such as potential competitors, suppliers, and buyers. Give alternative solutions to enable the management to develop an appropriate strategy.
Five forces analysis looks at five key areas namely “The threat of entry”, “The threat of substitutes”, “The power of buyers”, “The power of suppliers”, and “Competitive rivalry”...
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