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AT&T struggled to add new subscribers because of a glitch in their new software system. The system was designed to improve customer service but instead it caused more problems for the company as well as its customers. The company also faced problems losing more customers than they were gaining due to new federal rules and regulations that took place in November of 2003. These rules allowed phone users to change service providers without losing their current phone numbers. Cingular, at the same time was looking to cut costs, fill cellular service gaps and expand their coverage area. Since AT&T faced numerous problems and Cingular was on the lookout to expand, the merge was seen as beneficial to both companies...
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