Management Paper

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Title: Management Paper

Essay Details:

Subject: Business

Author: Adrienne B

Date: January 18, 2015

Level: University

Grade: A

Length: 3 / 667

Essay text:

In addition, shareholders would expect higher short term sales and quarterly earnings so Goodnight would have to develop software quickly, requiring more testers to check for bugs. SAS Institute’s licensing business model would be modified for the larger user base. Instead of licensing to individual end-users, SAS would have to sell their software to computer manufacturers such as IBM. SAS would be able to continue their consumer-driven development process by using the same methods of sampling and customer feedback from user groups to gauge what consumers need. Overall, Microsoft code developed by SAS would be more user-friendly and bug-free because of Goodnight’s dedication to customers...

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