Management Audit

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Title: Management Audit

Essay Details:

Subject: Business

Author: Helen N

Date: May 22, 2012

Level:

Grade:

Length: 11 / 3239

Essay text:

Company Overview 1 2. Environment Scan 2 2.1. Micro Environment 2.2. Macro Environment 2.3. Environmental Scanner 3. Market Segmentation 4 4. Market Positioning Strategy 7 4.1. Preparing the Positioning Strategy 4.2. Gits-Food instant product position to several variables 5. Market Research. 9 5.1. Monitoring for Marketing Problem 5.2. Design methodology 6. Customer Buying Trends 11 6.1. Key Aspects of customer buying behaviour (Customer Trends) 6.2. Factors influencing customer-buying behaviour 7. References 14 1. Company Overview Started as a small family enterprise by H.Z. Gilani and A...

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