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Essay text:
Key questions to take into account when considering the strategic position would be:
? Where is the company now?
? Where does the company want to go/focus?
? How will the company get there?
As part of this process the key business activities and the current status of the business should be defined. Importantly, successful business plans are usually developed by taking a top down approach to setting objectives (Stutely, 2005). The CEO should involve managers from all levels of the company structure.
The key activities and current status of the business should detail Clover Hotel's mission and values, current capital/share price, previous activity in the industry sector, the organisational and management structure (details of key personnel for implementing the plan), current infrastructure and types of products/services the company offers...
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