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Moreover, the growing imbalance within the food retail industry in the UK has, for quite some time, been of chief concern to the Competition Commission and the Office of Fair Trading. As an example, a recent report (McClary, 2006) suggests that a ruling on behalf of the Office of Fair Trading could require the giant supermarket firms to part with their ‘landbanks’. Further, the pricing policies of the leading players have raised some more eyebrows and attracted further probe (Fortescue, 2006).
With the supermarket giants like Tesco, Asda and Sainsbury’s cutting costs of every product at a brisk rate, the gap between the leaders and the remaining grocery retailers including supermarket chains like WM Morrison only threatens to widen (Datamonitor, 2005)...
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