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The use of other promotion methods can also affect the demand by customers and therefore affects the firm’s revenue. The decision about public relations can also affect the customer demand and therefore the revenue.
2.0 Introduction
Even if a firm’s product is properly produced, priced and distributed, it still needs to be promoted. Firms commonly use promotion to supplement the other marketing strategies (product, pricing and distribution strategies). A quality product that is reasonably priced may not sell unless it is promoted to make customers aware of it. To make consumers aware of a new product, promotion can be used when the product is introduced...
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