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Essay text:
IKEA is well known for its unique concept, low price, wide range of product and flat packing.
This report shows the understanding of strategic application, and applies the tools and concepts to IKEA case. It covers three main parties; the first is summary which has brief introduction of IKEA, and then describe IKEA?¦s strategies position and business- level strategy. The second is assessments, evaluates and assess the strengths and weaknesses of IKEA?¦s business- level strategy; also extent synergy between the strategic position and the business-level strategy. The last part is recommendations, according the second part to recommend some future strategic options for IKEA...
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