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In 2007, a new unique feature of flip flop was introduced to the market – the scented rubber. Mallos is a new brand of comfortable stylish flip-flops with a patented rubber scent technology designed for all types of taste – chic, dainty, vintage, classic and athletic. Being new to the market, Mallos has to enhance its potential to be the top choice for alternative and trendy footwear.
CURRENT MARKETING SITUATION
MACRO ENVIRONMENT ANALYSIS
SOCIAL
Behavioral Forces
Young people today are less concerned about social approval and society’s standards than their peers of generations past, says new research analyzed across six decades...
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