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Essay text:
Krapt emphasizes value drivers in the following ways- technology, quality, delivery, and customization. Their technology increases value to the customer because of its ability to organize large amounts of data on a system of preset graphs and grids. Ordinarily, this information would be handwritten on the whiteboard, but without the same visual appeal and organization of the Magnatag. A company can save time and manpower hours with the Magnatag by having a piece of equipment that can do most of the work for them. Also, Mr. Krapt had the ability to customize the board to the buyer’s specific needs...
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