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Essay text:
A PEST analysis will take into consideration of the macro-environment that Magna is pressured in the future outlook of consistently maintaining its reputation of what it wishes to accomplish in its mission statement.
2.1 CONTEXT OF MAGNA’S STRATEGY: THE MISSION STATEMENT
In the abundance of my research conducted on Magna, the starting point would be its mission statement. Ironically, Magna does not follow a traditional mission statement. Instead, Magna took upon a unique approach by laying out key principles in their responsibilities within their “Corporate Constitution” and “Magna Employee’s Charter”...
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