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According to Porter (1990), the term competitive advantage refers to the strategies that allow successful companies to create profits in their sector of economic activity. By expanding operations, multinationals corporations (MNCs) are often able to benefit from maximized profits. However, these MNCs often face challenges while preparing to invest in foreign countries. Some obstacles to a smooth entry in the market include: adapting to cultural changes and government laws. As such, management needs to understand the new business environment and be willing to implement strategies to deal with the issues that may arise...
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