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Essay Details:
Essay text:
Marketing intermediaries
a. Helps the company to promote, sell and distribute the goods and services to final buyers. These include resellers, physical distribution firms, marketing services agencies and financial intermediaries.
4. Customers
a. Consumer markets
i. Consist of individuals and households that buy goods and services for personal consumption
b. Business markets
i. Buys goods and services for further processing / production process
c. Government markets
i. Government agencies to produce public servies
d. International markets
i. Buyers in other countries, may include points a – c
5...
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