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Essay text:
We are estimating that the percent change in price is equivalent to percentage of Japanese components (impacted by the depreciation) x the percentage of pass-through of those savings to the customer x the upper bound for the exposure due to yen depreciation.
%?PJP (in USD terms) = %(JP parts) x %(pass-through) x %exposure(upper bound) (3)
The following information from the case was used in the calculations of exposure:
• US Sales $ for GM (2000) = 72% x $184.6b = $132.9b
• percentage of Japanese parts in Japanese Imports: 20-40% in value (40% used in calculation, and assuming that the percentage is expressed as percent value of car price)
• portion of savings that is passed through to customers: 15% - 45% (45% used in calculation)
• upper bound of exposure due to yen devaluation: 20%
• cross-price elasticity: 0...
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