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Essay Details:
Essay text:
Strengths
? Extremely strong relationships with distributors.
? Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction.
? An efficient, stylish retail store.
Weaknesses
? The struggle to build brand equity.
? The inability to provide instant gratification by having all sizes in stock.
? Forecasting fashion is difficult but necessary to profitability.
Opportunities
? A growing segment of the market that is increasingly bothered by having to travel to too far for nice shoes.
? An industry that seems immune to recessions.
? The ability to operate on lean overhead relative to competitors...
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