MAC Cosmetics

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Title: MAC Cosmetics

Essay Details:

Subject: Business

Author: Brandon M

Date: February 8, 2015

Level: University

Grade: B

Length: 7 / 1875

Essay text:

Isn't that an amazing and wonderful concept? As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry...

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