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Essay text:
Once the strategies have been identified, an in depth look into each will show why M&S use such strategies as well how they give M&S the competitive advantage they need to succeed.
SWOT Analysis
By looking at Marks & Spencer's food department in this way, we can begin to craft out different kinds of strategy that they use in order to gain competitive advantage.
The strategies employed will be born from the strengths and opportunities that the food department possess and used to combat the weaknesses and threats that the food department see as factors that could disrupt progress.
The basis for the strategies that M&S food department use takes an almost top-to-bottom approach...
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