LVMH

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Title: LVMH

Essay Details:

Subject: Business

Author: David R

Date: September 12, 2011

Level:

Grade: A

Length: 2 / 508

Essay text:

With all the brands under the LVMH umbrella, they are all considered luxury goods and have a significantly higher price tag when compared to other competitors within the same market. However, the name, quality, fashion, status, and other factors that indicate luxury are what LVMH depends on for sales. So this being their strategy leads to an advantage over the competition. There are some competitors that represent threats to the company but the market is seemingly large enough to accommodate. Sephora, a beauty supply company, acquired by LVMH in 1997 has recently announced a new partner and process in its supply chain...

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