Lufthansa Airlines

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Title: Lufthansa Airlines

Essay Details:

Subject: Business

Author: Lynn P

Date: February 24, 2016

Level: University

Grade: A

Length: 22 / 6592

Essay text:

The group turned a record loss of ?350 million in 1992 into a pre-tax profit of ?952 million in 2002. This financial result reflected Lufthansa’s major competitive advantage-its ability to respond rapidly, act flexibly, and withstand crises. Lufthansa proved its unique change management competence when it coped with September 11th, the most serious crisis in the airline industry since World War II. The aviation group pulled ahead of its competitors and reversed a loss of ?744 million in 2001 into an operating profit of ?718 million in 2002. In 2003, the war in Iraq and the SARS disease demanded that, more than ever before, Lufthansa draw on its ability to cope with crises...

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