Lrna

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Title: Lrna

Essay Details:

Subject: Business

Author: Andrew R

Date: January 16, 2017

Level: University

Grade: B

Length: 10 / 2954

Essay text:

An allocation of marketing funds across brands and mix elements must also be determined and decisions on the company's innovative retailing strategy and experience marketing initiatives made. Recommendations : I would recommend to land rover North America: To position the Corporate Brand in the United States as authentic, high-performance, prestigious and adventurous. To set up three different positionings for specific target groups for its three products: Discovery, Defender and Range rover. To allocate 70% (i.e $18 000 000) of the total marketing budget on advertising, while communicating separately on the three products of the brand...

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