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Another noticeable attribute would be the water pouring into moisturizer Chap Stick®. The marketers are using texture to communicate that their product will "quench the thirst" of dry, chapped lips. They want the consumer to focus on the wetness and the purity of water and associate this with the product. Notice the lack of words or explanation on the product. The marketers are purposely letting the image tell the story for their product.
I believe this product's target audience would be men of any age and women age 20 and older. This particular ad seems to appeal equally to both segments. Men would find this ad intriguing purely for the simplicity of it...
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