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Essay text:
Two of the major airlines in low cost business are Southwest Airlines and Jet Blue. They both use cost leadership and focus business strategies.
Jet Blue and Southwest airlines tries to achieve a low cost market position by offering a relatively simple product which is provided at the lowest possible operating costs.
Both airlines provide product (Ticket) at a low price in order to gain market share which is cost leadership business strategies. Also part of their focus business strategies is to provide services from less congested secondary airports (smaller airport) were traditional airlines doesn’t provide services...
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