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Essay text:
La aplicarea acestei strategii, este necesar sa se ia In considerare: impactul opera~iunilor care raman In portofoliul firmei, disponibilitatea altor oportunitati profitabile, riscul Intaririi noilor veniti i faptul ca retragerea afecteaza loialitatea clientilor.
• Prevenirea competitiei low-cost presupune adaptarea pre~urilor utilizand tactici de marketing agresive. Se poate preveni astfel atat intrarea pe pia~a a noilor competitori, cat i descuraj area celor prezen~i. Cheia succesului este reprezentata de restructurarea costurilor. Aceasta strategie nu este populara. Problemele care apar sunt: rezistenta sindicatelor, scaderea moralului angaja~ilor sau confuzia consumatorilor...
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Common topics in this essay:
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