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As one of the largest and dominant players in the airline industry, Qantas which was founded in 1920 provides both international and domestic air services while Ansett which was founded in 1936, function mainly as a domestic carrier (Gregory J. Bamber et al, 2006pg 3).. The introduction of low cost carrier started in the year 2000, with the launch of Impulse and Virgin Blue airline has affected the airline industry drastically with their low fares as compared with the normal fare (Gregory J. Bamber et al, 2006 pg 3). In order to counter this new threat, Qantas and Ansett responded by reducing their fares to match up with the current market price for domestic travel (Gregory J...
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