Louis Vuitton IMC

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Title: Louis Vuitton IMC

Essay Details:

Subject: Business

Author: John P

Date: November 12, 2015

Level: University

Grade: A

Length: 6 / 1677

Essay text:

This creativity entered an exciting new realm in 1998 when Mark Jacobs joined the firm as the Artistic Director. The French origin of Louis Vuitton swiftly became an international enterprise, opening it's first store in England over a century ago. In 1987, Louis Vuitton became a subsidiary of LVMH, the world's leading luxury goods group. It's luxury goods and services range from Moet & Chandon champagne to La Tribune newspaper and Radio Classique. Leather goods, clothing, shoes and accessories are included under the Louis Vuitton brand. Additional brands under LVMH include Dior, Tagheuer, Kenzo, Givenchy and many more elitist trade names...

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