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The case also reveals how he continuously reinvented the business model of IBM amidst rising competition and changes in the business environment. Under Gerstner, IBM's new strategy was to use processes and culture to regain advantage.
The change of culture he introduced gave IBM the speed and effectiveness that was missing before. The network-enabled process and the Internet were certainly stimulating forces in his achievements. The Major measures Gerstner undertook to bring IBM to success were customer orientation, reducing work force, changing employee compensation structure, decentralizing decision making, developing e-business strategies, focusing on problems at hand, minimizing restrictions over employees, and regular monitoring of different units around the world...
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